Obama Is The Best Headline?

On December 29, 2009, in Obama, by Dave

Is even the Advanced Marketing Institute Website Biased?

Thanks for using Advanced Marketing Institute’s Headline Analyzer! You submitted the following headline for Emotional Marketing Value analysis:

“Obama Obama Obama Obama Obama”

Your Headline’s EMV Score: 200%

This score indicates that your headline has a total of 200.00% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

While the overall EMV score for your headline is 200.00%, your headline also has the following predominant emotion classification:

I tried a few more like, “Obama Wants You To Buy This” and Got high scores too. “Don’t think we’re not keeping score brother!”


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